![]() ![]() “Adding a QR code makes existing marketing materials work harder and often more trackable,” said Jeff Hasen, Seattle-based chief marketing officer of Mobivity. ![]() That is just one way that MAC initiates a sales transaction from static print collateral. MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program.Ĭonsumers who shop MAC stores may be sent a thank you postcard with a QR code that links them to the retailer’s Web site when scanned, where they can view “how to” videos and browse and buy products.
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